CREATIVITY AND INNOVATION FOR A COMPANY DEVELOPMENT – CASE STUDY

Entrepreneurship involves new entrepreneurial activities that result from innovation as a source of creativity. It cannot be called entrepreneurship without and creativity because, only the innovative companies can competitive in market. Companies have to develop both local market beyond; their business consistently innovate whether product or service, process way existing production. is important implement right innovations so effects might positive for company. In this way, company not manages its growth but also influences development where it operates by offering more quality products services. One such example has been followed MEN 2006.This paper aims at proving importance which and, same time operates.